Advertising manager and journalist. Long-standing experience in the furniture retail trade, the furniture industry and specialised publishing companies. Authority on the furniture industry having worked for 16 years as press spokesperson for the Federal Association of German Kitchen, Furniture & Furnishing Retailers (Bundesverband des Deutschen Möbel-, Küchen- und Einrichtungsfachhandels e. V. – BVDM), Cologne.
Marketing concepts for businesses in trade and industry, purchasing associations and professional organisations. Author of specialised books and free-lance writer for various specialised publishing companies. Consultant on marketing matters, such as market trends, consumer behaviour, trade fairs and exhibitions as well as advertising and PR activities. Facilitator at press conferences, customer congresses and events. Presentation manuscripts, editing of business and product PR, customer magazines, newsletters.