Our media mailing lists cover around 60,000 editorial contacts in print, radio and television production, online editorial departments as well as the freelance segment. In addition to address and contact management, our relational database enables us to generate different mailing lists structured according to specific target groups. Our mailing and event management system provides full documentation of all activities.
All press releases and visual content are available simultaneously for mailing and, at the beginning of shows/events, for downloading from the web free of charge. They are sorted by customer in chronological order, many of them tagged with keywords for fast retrieval. Along with this, a subscription service ensures that journalists, clients, customer subsidiaries and interested parties receive all or selected press releases by RSS feed. The online press box’s detailed search facility quickly finds the information the user is looking for.
PR success is monitored as part of our editorial system. We collect all relevant clippings and assess them from the aspect of both quantity and quality. This gives us flexibility on the evaluation side – e.g. press coverage, quarterly reports or analyses of media response as well as a record of website hits.
A project management program provides transparency and helps to keep track of progress. It covers completed, ongoing and future client projects. All projects are broken down by responsibility into individual jobs, ensuring that each phase of the project is recorded. In addition to being a reliable deadline management tool, the program allows all team members to organise their work in the most efficient way possible.
