Inter Airport Europe: Schneeweiss AG exhibiting for the first time

At the 18th International Exhibition for Airport Equipment, Technology, Design & Service, some 600 exhibitors from 33 countries will be presenting trendsetting products and services relating to every airport domain: for the terminal, terminal-adjoining infrastructure, runway, apron and hangar. With Schneeweiss AG Interior, the world’s leading trade exhibition for the airport industry is gaining an exhibitor in 2011 that offers a portfolio covering the “interDesign” market sector in a very special way. At Inter Airport Europe in Munich from 11 to 14 October, the group shows not only terminal equipment, interior architecture and design elements but also demonstrates how flexibly its subsidiaries interact when it comes to offering clients customised solutions from the initial idea to final realisation on a one-stop basis.


For the cat-walk premiere, MSWW contacted the exhibition organisers early on to map out the right framework for PR activities. This provided the opportunity, for instance, to utilise its international media contacts for inviting the world’s trade media to visit the exhibition stand. Our digital press pack (German / English) for the event addresses five aspects: In addition to a fact sheet showing all the key facts and figures, an overarching press release presents the group with its six companies – Metallmanufaktur Rosconi, Hiller Objektmöbel GmbH, Austrian-based Braun Lockenhaus GmbH, marketing service provider Atelier Schneeweiss, Widra Logistik GmbH and sales subsidiary Hiller France – along with its products and services. Three further releases focus on products for airport waiting zones and service areas as well as terminal conference and seminar rooms. Schneeweiss AG is exhibiting under the banner of providing full-service expertise and this motto is also projected in our press pack. MSWW will be supporting the show debut in Munich on 11 and 12 October. And afterwards, exhibition activities will be evaluated and documented.

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