Resopal’s “denk.werkstatt” goes to show that individual events can’t be detached from a company’s other communication measures. The two-day event takes place every year on the first weekend in November and provides over 300 architects, designers, planners, Resopal prospects and customers, journalists and students with the opportunity to reflect on the latest social issues, communicate with each other and look to the future while gathering new ideas on themes for creative work. For a decade now, the event has been fostering a sense of belonging together among participants and, from this, an affinity with the brand.
Every year, MSWW is involved in finding topics and selecting speakers as early as nine months on advance. A press conference before the event attracts huge interest on the part of specialist and public media as well as the local press. To improve the chance of coverage both before and after the event, MSWW invites journalists in person, provides preliminary and post-event coverage as well as press releases on the topics covered at the press conference while also attending to journalists throughout the two-day event. MSWW is available as a contact for editorial departments unable to take part in the event, providing all releases and picture material for downloading.
Once each “denk.werkstatt” comes to an end, MSWW contacts all speakers, gathers presentation documents and takes care of the editing work for a book documentation reviewing the presentations of each event in reader-friendly words and pictures. With nine volumes having been published since 2001, the tenth is now in preparation.