The Norwegian company Interstil Holding has combined its business activities in respect of the brands Hjellegjerde with Fjords, Wonderland and Hødnebø under the umbrella of the Nordic Furniture Group with immediate effect. The so-called brand house, which has committed itself to development, marketing and sales as well as brand communication, aims at conducting business internationally as a driving force. Sales are supported worldwide by country-specific organisations. Christian Maurer, the managing director of the sales company in Lahr, is responsible for all European business except for Scandinavia.
When Hjellegjerde Europe GmbH took over the sales operation of Wonderland, Interstil Holding’s bed manufacturer, in June of this year, this was seen to continue the measures for restructuring European activities in Lahr which were only introduced in March 2013. It was necessary to create a common home from which Hjellegjerde with Fjords, Wonderland and Hødnebø could gain a reputation as high-quality and innovative Scandinavian furniture brands with trading partners in the target markets of Germany, Austria, Switzerland, Benelux and France. Tor Sandblåst, Director of Innovation & Marketing at Nordic Furniture Group, said, “With our brand house we want to achieve a powerful international presence and provide products and services that are recognised as being unique in the market.”
The aim of the Group is summarised by the objective of becoming the best supplier in the seating and bedroom furniture segment. Focussing on the brands, the Group wants to become established as an international supplier of a trustworthy, inspiring and professional product portfolio. The challenging target is to make these high-quality brands the best-known brands in their market segment. Christian Maurer says, “In all that we do, we strive to be the best.”
Customer satisfaction in the market will bring retailers profitable margins from sales of Nordic Furniture Group products. Maurer sees a further advantage for the trade in that all four brands come from a single source.
Contact: Christian Andreas Maurer – Nordic Furniture Group, Phone +49 7821/90985-25, Fax: +49 7821/90985-29, E-Mail firstname.lastname@example.org
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