Data Privacy Notice

The following data privacy notice applies for the use of this website (hereinafter ‘website’).
Data privacy is very important to MSWW. Your personal data is collected and processed in consideration of the applicable rules and regulations on data privacy, especially the General Data Protection Regulation (GDPR).

1. Controller

The Controller responsible for the collection, processing and use of your personal data in terms of Art. 4, para. 7 GDPR is

MSWW PR-Agentur Redaktionsteam Wilfried Wadsack e.K.
Wilfried Wadsack
Konviktstraße 17j
79098 Freiburg

If you would like to object the collection, processing or use of your personal data by our company according to the requirements of these rules and regulations on data privacy in whole or for certain measures, please direct your objection to the Controller.

You can save and print this data privacy notice any time.


2. General purpose of processing

We only use personal data for the purpose of operating this website.


3. Which data we use for good reason

3.1. Hosting

The hosting services we use serve for the provision of the following: infrastructure and platform services, computing capacity, memory capacity and data base services, security services and technical maintenance services we are using to operate the website.

Hereby, we or our hosting provider respectively process visitor data of this website based on our legitimate interests in an efficient and safe provision of our website according to Art. 6, para. 1, s. 1 f) GDPR in conjunction with Art. 28 GDPR.

3.2. Access data

We do collect information about you every time you use this website. We automatically collect information about your usage behaviour and your interaction with us and register data on your computer or your mobile device. We collect, store and use data about each and every access on our website (also referred to as server log files). Such access data includes:

  • Name and URL of called up file
  • Date and exact time of call-up
  • transmitted amount of data
  • Notification about successful call-up (HTTP response code)
  • Browser type and version
  • Operating system
  • Referrer URL (i.e. the site you have visited before)
  • Websites that are called up by the user’s system via our website
  • Internet service provider of the user
  • IP address and enquiring provider

We use this log data without any correlation to you as an individual or the creation of profiles for statistical evaluations for the purpose of the operation, safety and optimization of our website, but also to collect the number of visitors on our website (traffic) in an anonymous way and regarding the scope and kind of use of our website.

This is also our legitimate interest according to Art 6, para. 1 s. 1 f) GDPR.
We reserve the right to check the log files at a later stage if there is a reasonable suspicion based on concrete evidence that any use is unlawful. We store IP addresses for a limited period of time in our log files if this is required for safety reasons.

3.3. Email contact

If you contact us (per email), we use your data to process your enquiry and in case of questions at a later stage.

If data processing is necessary for the performance of a contract to which you are already party or in order to take steps at your request prior to entering into a contract, the lawful basis for data processing shall be Art. 6, para. 1 b) GDPR.

We do only process other personal data if you have given your consent (Art. 6, para. 1 a) GDPR) or if we have a legitimate interest in the processing of your data (Art. 6, para. 1, f) GDPR). A legitimate interest may be to answer your emails, for instance.


4. Google Analytics

We use Google Analytics, a web analysis service of Google Inc. (‘Google’). Google Analytics uses what is also referred to as ‘Cookies’, text files that are stored on your computer enabling us to analyse your website usage. The information generated by the cookie regarding the usage of this website by the visitors are usually transmitted to a Google server in the USA and are then stored there.
This is also our legitimate interest according to Art 6, para. 1 f) GDPR.
Google has submitted to the Privacy-Shield agreement signed between the European Union and the USA and has certified. Thus, google commits to observe to the standards, rules and regulations of European data privacy laws. Get more information on that under the following link:

We have enabled IP anonymization on this website (anonymizeIp), which means that Google shortens your IP address within member states of the European Union or in other states beyond the European Economic Area that have signed this agreement. Only in exceptional cases, the full IP address will be transmitted to a Google server in the US and then shortened there. On our instructions, Google will use this information to evaluate the visitor traffic, in order to compile reports regarding website activities and to render to our company further services in connection with the use of the website and the internet.

The IP address sent by your browser within Google Analytics will not be merged with other Google data. You can avoid the storage of cookies by setting your browser software accordingly. Please note, however, that in this case not all functions of this website can be used to the full extent, where required.

You can also avoid the transmission of data created by the cookie and related to your usage of the website (incl. your IP address) to Google as well as the processing of such personal data by Google by downloading and installing the browser plugin available under the following link:


5. Use of Google Maps

This website uses Google Maps API to visualize geographical information. The respective provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Whenever you use Google Maps, Google also collects, processes and uses personal data regarding the visitor’s use of map functions. More information concerning the use of personal data can be found in Google’s privacy policy under:“


6. Social Plugins

6.1. Facebook Plugin

It is one of our core competences to inform about our customers as we communicate our activities to the public. This includes that we use plugins to be able to offer a connection into the social and internationally operated network of “Facebook”. For European use, this network is operated by Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. You can recognize the plugins by the Facebook logos (like, share, send etc.).

Facebook is certified under the Privacy Shield Agreement and guarantees to observe to European data privacy laws under (

If a user calls up a function containing such a plugin, his or her device automatically connects to the Facebook servers, whereby we have no influence at all to the amount of data volume, to possible processing and use of user data transmitted that way.

By the embedded plugins, Facebook is able to allocate the visit of our Facebook site to your user account, especially when you are logged in to your Facebook account. If you do not have a Facebook account, you should generally assume that your IP address is still recognized and stored.

Facebook publishes its own privacy policy under:

6.2. YouTube Plugin

For the integration and presentation of video contents, our website uses YouTube plugins. The provider of this video portal is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

An embedded YouTube plugin automatically builds up a connection to the YouTube servers if you call up a site. That way, YouTube gets to know which of our sites you have called up.

YouTube is able to allocate your browsing behaviour directly to your personal profile if you are logged on to your YouTube account. You can avoid that by logging off previously.

We use YouTube to make our online offer even more appealing for the user. This is a legitimate interest in terms of Art. 6, para. 1 lit. f GDPR.

Any details regarding the use of personal data can be found in YouTube’s privacy policy under:

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